Experience changes the way you see what matters.
I have spent more than 25 years working across international business, marketing, strategy and entrepreneurship.
Today, I bring that perspective into my work with women making important decisions around work, money, independence and international life, and with founders who want an experienced outside perspective on their business.
25+ years of experience, translated into what matters today.
More than 25 years in international business, marketing, strategy and entrepreneurship have taught me less about having all the answers and more about recognising patterns, asking better questions and knowing what deserves attention.
PATTERN RECOGNITION
Seeing connections and recurring patterns more quickly.
JUDGEMENT
Knowing what deserves attention and where a decision may have wider consequences.
PERSPECTIVE
Bringing an experienced outside view without taking the decision away from the person making it.
An International Perspective
My career has been international for many years through global business, international markets and extensive travel.
Living in Istanbul, building a family and becoming a mother have added another dimension to that perspective. Questions around responsibility, identity, independence, family expectations and decisions across countries are part of the way I work today.
The Story Behind the Name
A lemon tree can carry roots, thorns, ripe fruit and new blossoms at the same time. So can we.
We can value what we have built and still know that something needs to change. The Lemon Mind is about seeing what is already there, understanding what still shapes us and creating room for what comes next.
Selected Workshops & Collaborations
WORKSHOPS
Interactive sessions around:
- • work and financial independence
- • professional transitions
- • entrepreneurship
- • strategic decision-making
- • international careers
- • AI and the changing world of work
PANEL & COLLABORATION
Selected panel contributions, moderation and collaborations around:
- • entrepreneurship
- • international careers
- • women and financial independence
- • professional transitions
- • the changing world of work